The Conservation Measures Partnership

4 Education & Awareness

Definition: Actions directed at people to improve understanding and skills, and influence behavior

Exposition: This class obviously overlaps a bit with 7. External Capacity Building; actions in this class tend to target individuals rather than organizations.

4.1 Formal Education

Definition: Enhancing knowledge and skills of students in a formal degree program

Examples:

  • public schools
  • colleges & universities
  • continuing education

4.2 Training

Definition: Enhancing knowledge, skills and information exchange for practitioners, stakeholders, and other relevant individuals in structured settings outside of degree programs

Exposition: This category refers to training outside of formal degree programs.

Examples:

  • monitoring workshops or training courses in reserve design for park managers
  • learning networks or writing how-to manuals for project managers
  • stakeholder education on specific issues

4.3 Awareness & Communications

Definition: Raising environmental awareness and providing information through various media or through civil disobedience

Exposition: This is a large category that involves many different efforts to raise awareness about conservation issues in specific stakeholder groups and the general public. There is a grey area between general awareness campaigns which belong in this category versus campaigns to enact specific legislation which belong in 5. Law & Policy. Many mainstream conservation organizations do not use the more disruptive and illegal forms of moral confrontation — inclusion of them in an effort to make this taxonomy comprehensive should by no means constitute an endorsement of them.

Examples:

  • radio soap operas
  • environmental publishing
  • web blogs
  • puppet shows
  • door-to-door canvassing
  • tree sitting
  • protest marches

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